So I popped into the Dollar General yesterday to pick up some random essentials. Of course I found myself in the makeup section. Who wouldn't!! I found this little gem for 2 dollars!! It is LA Colors, and it looks like they are trying to step up their game!! This is the mineral eyeshadow in Heaven. As you can see from the picture of my eyes, it is really pigmented. The brightness of this color has lasted all day. I put on a little Hard Candy Eye Primer (which works really well for mineral colors) and this combo this morning at 6:30 and it is now 3:30 and it looks like I just put it on. I love this eyeshadow. I love the way it looks, and I love the way it applies. I will probably go back and get some different colors, because I think it is well worth it. Check out your dollar stores, see what gems you can find, and let me know. I am a firm believer in giving all brands of makeup a chance, no matter what the price!